Mercedes met fin au modèle de vente des concessionnaires en Europe


Après avoir appris que Mercedes-Benz voulait se recentrer sur la production de véhicules de luxe haut de gamme avec des marges bénéficiaires plus elevées, le constructeur automobile allemand a deidid déimliminer les concessionnaires en Europe afin de pouvoir passer similar to the proposed proposal by Tesla.

The socioeconomic climate justifies 20% of the concessions in the son pays equity and environments 10% in the world (with an accent on Europe). Cela fait suite aux affirmations précédentes de Mercedes selon lesquelles la moitié des ventes intérieures de la marke se feront via un «modelele d’agence» d’ici 2023. Suite à un accord avec son propre réseau de concessionnaires, la société a déclaré fin 2021 quéelle commencerait à éliminer le schéma traditionnel des concessionnaires. according to the stock exchanges and fonction of the conditions of marché have the consultants who are marchander. The new plan with the addition of finance pressures on Mercedes and the rest of the possibilities of prognosis of prixes. Pendant ce temps, les concessionnaires recevront de l’argent pour chaque vichicule vendu et les services après-vente qu’ils peuvent rendre.

The European Union’s Mercedes-Benz Association has signed the plan, and supposant quilists have sought to increase the risk of being fined by a chain reaction of the effect.

Selon Actual automobileThe automotive constructor proves to improve the strategy and visibility of 80% of European ventures through the dynamics model of the 2025 era. aux transactions en ligne dans la mesure du possible.

Depuis UN:

“There are no exceptions to the value of the client and do not have any control over the price,” said financier director Harald Wilhelm as well as the lore de lore de journée des marchés financiers de Mercedes. “This is exactly the style of governing the country that he has used in Russia. »

The global corporate reform process Mercedes auront lieu d’ici 2025, with the declaration of concessions allemands in place of 2028, by Bettina Fetzer, vice president of communications and marketing.

“There are always the main points of the opposition salles of the opposition on the march matures”, at the elfélés, tant en notant que Mercedes ajoute des salles of the opposition in China. «Nous nous éloignerons des grands showrooms, surtout lorsque nous passerons à la vente directe. »

Ce n’est pas le cas sur le marché america.

“Nou nous engageons à soutenir notre modelele de franchise existant avec nos partenaires concessionnaires», d’claré lundi Robert Moran, director of communications d’entreprise de Mercedes-Benz USA, dans un communiqué envoyé par courrier electronique. In addition to the number of croissant changes of tendencies and ventures direct into the marités (model modes; model D en Europe, etc.), our conventional franchisees continue continually in the central round of the transaction genders The veggies have always been our clients in mode hors connexion. et transactions en ligne.

The changements supplemented by the expansion of extravagant vitilines from the end of the world in Dubai and Shanghai. In this case, Mercedes’ percentage of the products of the company (Maybach and AMG) are based on the type of salon of the salon for the people who have been granted permission. Cela semble extravagant, mais cela représente également un peu de restructuration timide pour le le constructeur automobile. The director of Mercedes-Benz, Ola Källenius, has announced the number of efforts to reduce sales in 2020 and will focus on growing and expanding the dual-class concessions in Europe. The next phase of the redevelopment will take place on the day of the plan to ensure the consolidation of the nominee marches and to maintain the image of the four-time producer of the game.

“With all the efforts you have put together for the benefit of the organization, you have always completed the best work out of the combustion process so that the ventures are straightforward,” said Fetzer. “Celus donne a direct guide to the client relationship, and we will contact each other with our clients. »

Cela sera facilité grâce à la collecte de données moderne. Plutôt que des concessionnaires ciblant les gens localement, Mercedes peut jeter un filet beaucoup plus large en tirant parti des analyses pour se concentrer sur les hausses potentielles. Euh… clients. In addition to the number of constructeurs automobiles tester les eaux avec des ventes directes en Europe, les marques allemandes semblant les plus intéressées. Independent, duplicate entreprises (by exemple Toyota) to de écaré qu’elles n’abandonneraient probablement jamais le modele de concessionnaire traditionnel, quel que soit le marché.

[Image: Pixfly/Shutterstock]

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